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Entrepreneurship Bootcamp


Course
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Learn the Fundamentals of Business!

Pathway: Business + Entrepreneurship Stage: Intermediate
Age:  11-15 Grade (US): 6-10
Pathway: Business + Entrepreneurship
Age:  11-15
Stage: Intermediate
Grade (US): 6-10

In this course, you will jump into the world of business and explore such topics as ‘where good ideas come from’, business innovation, leadership, and persuasive communication. At the end of the course, you will be equipped with the skills to start your own business. Skills in this course include logo design, analytical tools such as SWOT, digital marketing and social media literacy, business management, finance, and a final pitch for a ‘sold business’.

Learning Outcomes

1

Characteristics of entrepreneurial activity

2

Recognition of a market need and identification of target market

3

Development of a product or service, including its features and benefits

4

Identifying forms of advertising and marketing that can influence a potential customer or buyer

5

Identifying differences between consumer wants and needs

6

Learning the role of money management in financing an idea or developing a product

Method of Instruction

This course is intended for instructor delivery, either in-person or remotely. All instructional resources (lesson slide, handouts, quizzes, assessments, etc) can be downloaded for individual teacher customization and use. Should you have any questions regarding the curriculum, please do not hesitate to contact Digital Media Academy Support through the LMS.

 

Teacher Guide

The Teacher Guide contains all information required to deliver this Digital Media Academy Foundations course.

 

Curricular Connections Guide

Science, Language Arts, and Math curriculum integrations build student competency in core academic subjects while addressing essential, 21st-century technology skills. This Curricular Connections Guide is designed to spark your imagination of how to bring this course to life in your own classroom.

Standards Alignment

This course is aligned to national and international standards for technology education. Standards include: International Society for Technology in Education (ISTE), International Baccalaureate , UK National Curriculum, New Zealand Curriculum, and more!

Required Materials & Equipment

  • Digital or Paper Notebook
  • Computer or Tablet and access to the internet

Career Pathways 

Entrepreneur, Graphic Designer, Web Developer, Product Designer, Digital Marketing

Here is the course outline:

Getting Started

Read me first.

1 section
Getting Started

Teacher Resource

Covering course description, learning outcomes, teacher guide, required materials and equipment, career pathways, and standards alignment

15 sections
Course Overview and Teacher Guide
Lesson Preparation Materials
Questions and Assignment - Course Overview
Modules 1 - 2 Video
Questions and Assignment - Modules 1 - 2
Quiz - Modules 1 - 2
Modules 3- 5 Video
Questions and Assignment - Modules 3 - 5
Quiz - Modules 3 - 5
Standards Alignment
Student Assessment Tools
Projects, Quizzes and Discussions by Module
Student Self-Assessment
Assessment Rubric
Curricular Integration and Assessment

Module 1: Do you want to start a business?

Explore the traits and characteristics of an entrepreneur, and a few success stories!

3 sections
Lesson 1: What's the Story
Lesson 2: Entrepreneurs are Problem Solvers!
Lesson 3: Understanding Entrepreneurship

Module 2: Innovation and Invention: Where do good ideas come from?

Coming up with ideas can be hard to do! We are here to help!

2 sections
Lesson 4: Sources of Inspiration
Lesson 5: The Difference Between Invention and Innovation

Module 3: The Business Canvas

All good ideas need a plan!

3 sections
Lesson 6: Value Propositions
Lesson 7: Your Ideal Customer
Lesson 8: Customer Relationships

Module 4: Marketing! Price and Promotion

From how much you should charge to your brand identity, learn a few things from the marketing world to help you start your business.

4 sections
Lesson 9: Fair Price
Lesson 10: Pricing Your Product
Lesson 11: Finishing the Business Canvas
Lesson 12: Marketing, Image and Branding

Module 5: Logos!

A good logo helps a business stand out! What will yours look like?

2 sections
Lesson 13: Learning About Logos
Lesson 14: Create Your Logo

Student Showcase

Now it's time to show off your projects!

2 sections
How to Lead a Student Showcase
Student Showcase

Completion

The following certificates are awarded when the course is completed:

LSSW Course Completion Certificate